Brits scroll through their phones 46 days a year, study finds
Are we going to round to 50?
Getting lost on your phone is hard, thanks in large part to TikTok, and new research suggests Britons scroll through their phones 46 days a year.
Surveying 1,000 UK adults, Lensstore found that our time spent on the phone increased by 46% during lockdown. Described as “doom scrolling”, users end up scrolling for hours, deep in the abyss of brunch photos and inspirational quotes. In total, Britons are thought to spend a total of 46 days a year on their phones.
A further 19% admitted to scrolling more than five hours a day, and an interesting 6% admitted to spending more than seven hours.
Unsurprisingly, they also found that Gen-Z are the worst offenders, with 18% admitting to scrolling between seven and eight hours a day and 7% for more than eight hours. A staggering 82% also report being addicted to scrolling.
But that doesn’t mean older generations are exempt, as 86% of millennials suffer from scrolling addiction, and 42% of baby boomers do too.
“When you post an update on social media that gets engagement, you instantly get hit with a dose of dopamine,” says neurolinguistic programming coach Rebecca Lockwood. “Dopamine is one of the brain’s neurotransmitters that helps send emotional responses to the body and see rewards.”
She added, “The body then takes action for rewards. When it comes to social media, likes and comments are the “rewards” that can become extremely addictive, leaving us scrolling endlessly without even realizing it.