The rise of Vidyadhar Wabgaonkar is another step to improve the group’s 360-degree capabilities, the company said
FCB Group India has announced the appointment of Vidyadhar Wabgaonkar as CEO of FCB Cogito, the Group’s independent consulting arm in India. The rise of Vidyadhar Wabgaonkar is a further step in enhancing the group’s 360-degree capabilities, the company said in an official statement.
Wabgaonkar has managed FCB Cogito for over four years now. He has a wealth of marketing experience that includes stints at P&G India and Marico Industries. His expertise lies in the transparent combination of qualitative and quantitative aspects and the application of the principles of neuro-linguistic programming (NLP) to marketing and business management. Under the umbrella of Wabgaonkar, FCB Cogito Consulting has become known for its powerful proprietary products such as “Chess” to prepare clients for competition and the future and “Brand Hormone” to rejuvenate brands, the agency added. .
“The FCB Cogito has been the secret weapon in our arsenal. It represents our ability to solve higher-order problems for our customers with data and information-driven solutions. It is our intellectual capital and a means of offering a strategic partnership to our clients. Wabs always brings a fresh perspective and, at this time, his unique skills will be invaluable to brands as they navigate uncharted territory, ”said Nitin Karkare, Vice President of FCB Ulka.
“FCB Cogito believes that most clients have the resources to be successful. It is the paradigm that connects the resources that often need evolution. “Why buy me” is the most important question every brand must answer, and the answer often lies well beyond the tangible aspects of the brand. A good answer and a consensus around it together multiply the sales and marketing force, ”said Wabgaonkar in his new role.
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