How this IIT Bombay graduate became a life coach with Magnificent U
Anamika Chawhan was not good at studying when she was a child. She missed her 9th grade and math subject on her jury exams, which took a toll on her mental and emotional well-being.
After that, Anamika decided to take things at her own pace and obtained a BA in English from Indira Gandhi National Open University (IGNOU) and an MBA from Mody Institute of Technology and Science in Rajasthan.
Realizing that education and mentoring can go a long way, she worked as a lecturer before starting her PhD at IIT Bombay. In fact, she even ran a kindergarten in Mumbai.
“Teaching and entrepreneurship made me realize the importance of setting short- and medium-term goals, but I wanted to break away from the monotonous routine of teaching the same program,” Anamika shares with His history.
This led her to pursue a career as a life coach, where she trained in Neuro-Linguistic Programming (NLP), Emotional Liberation Technique (EFT), TIME Technique and Hypnotherapy. In 2013 she started– his own coaching company – with an initial investment of Rs 5 lakh.
Based in Mumbai, Magnificent U offers courses in life coaching, team building, business training, and leadership, among others.
For years before COVID-19, the startup mainly worked on sessions focused on organizations and colleges, which evolved online amid the pandemic.
Anamika also designed Beautiful morning – a live group learning program – every day of the week at 5:30 am on Zoom to help clients define their mindset and practice meditation.
At the price of Rs 499 per person for a week, the program claims to help in all aspects of life for holistic growth, including moving away from toxic relationships, as well as career growth.
With the uncertainty that hung around the time of the coronavirus, the program has gained traction as the demand for self-reflection programs increased.
Targeting the middle class and upper middle class, Magnificent Morning has nearly 400 people from across India, Bangladesh, Nepal, Sri Lanka, Bhutan and Singapore, who join weekly.
As founder and head coach, Anamika works with a team of 50 employees. It also offers an internationally recognized one-year certified trainer training program, priced at Rs 1.85 lakh. In fact, she has trained over 15 people to become a life coach.
Having studied knowledge management and the impact of social media on tacit knowledge sharing in NGOs, she also leads Dr Anamika Chawhan Foundation, where economically disadvantaged people are offered free coaching services for mental and emotional well-being.
Challenges and way forward
As more people seek to develop their self-awareness, according to Grand View Research, the global personal development market – valued at $ 38.28 billion in 2019 – is expected to grow at a CAGR of 5.1% between 2020 and 2027.
In India, Anamika says there are few life coaches in India, and often compete with salespeople wearing the coach’s hat without certified credibility.
“I’m competing with the salesperson because the majority of people who claim to be coaches are actually marketing to try to influence people,” she says.
For Anamika, making people understand how life coaching is different from counseling or counseling was the biggest challenge.
Moving forward, the seeded startup aims to create online communities, expanding its client base for the coach training program in Europe and the United States while pursuing cohort learning through its NGO.
To aspiring women entrepreneurs, Anamika advises them to be ready for challenges.