“I believe in surrendering to the process of change”

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Nowsheen Yaqoob is on the path to creating a better life both personally and professionally. She helps individuals and businesses transform the way they understand themselves, their relationships, their careers and their health. Our journalist Lubna Reshi spoke at length to Nowsheen about her life and her journey.

Tell us about you?

I am the founder and CEO of Auracious Global Consulting – A Human Development Company. As an internationally certified Master Life Coach and practitioner in neurolinguistic programming, my work focuses on human development, as well as personal and professional coaching solutions. In my quest for excellence, I am making determined progress to open up new avenues in my specialization with the best of my experience and expertise, aimed at helping individuals and businesses achieve personal and professional growth.

My beliefs and values ​​are based on achieving human connectivity, growth and contribution, in a way that ensures the best benefits for those who benefit from it. I do my best in everything I do, and being as genuine as humanly possible, with a never give up attitude. It is this same conviction, “yes, it is possible” that I share in my work, to help transform the state of mind of an individual to realize his horizons, his dimensions and his infinite potential. After my personal transformation journey, I have made good progress and gained confident expertise over the years spent honing my skills. This constant evolution of learning has allowed me to discover new facets in my work and in myself. I passionately believe that surrendering to the process of change is the key to true autonomy.

Your career choice is quite unconventional; tell us how and why you chose it?

The merging of my life experiences with how I overcame many challenges and obstacles in life, and my passion for sharing my learnings with people who could benefit from it, led me to a career.

From my early childhood until my adulthood, it was a rather arduous journey to overcome many fears and anxieties. Triumphing over them inspired me to move forward with confidence in my chosen field of work.

Now, I am living my passion for helping individuals break their chains of fear, anxiety, trauma and stress, to live confident, happy and fulfilled lives.

What areas are you focusing on?

I help individuals and businesses transform the way they understand themselves, their relationships, their careers and their health, becoming their best personally and professionally.

I work to bring a dynamic transformation in people’s lives through the principles of human potential development, NLP and life coaching through individual sessions, awareness workshops, corporate trainings, group coaching , webinars, seminars, social media awareness, e-books, self-help PDFs and podcasts.

Why did you decide to become a life coach?

The intention of helping people in a genuine way, supported by professional tools, set me on the path to making life coaching my career. My desire to add value to the lives of people, especially those who feel under societal pressure and have issues that prevent them from reaching their best potential due to limiting beliefs, led me to become a coach of life and now an entrepreneur. It fulfills me personally and professionally in more ways than I could have imagined.

How long have you been training?

I have been a full-fledged life coach since 2015. However, my career in training and development has grown over the past 18 years, with many stages, experiences and learnings.

Who are the people and organizations you have worked with?

I have been fortunate to have worked with reputable giant companies such as Wipro, Jet Airways, Emirates Airline and Amity University – Dubai.

My clients come from a wide range of cultural backgrounds and include over 200 nationalities.

What do you like most about coaching?

It is a rewarding journey of transformation and fulfillment for those I work with, helping them overcome difficulties to achieve their goals. I enjoy working closely with my clients and seeing them experience their personal breakthroughs is a constant source of fulfillment and gratification for me. And now my clientele is growing organically thanks to significant referrals and associations.

What’s the biggest challenge you’ve ever faced?

My self-limited belief in embarking on entrepreneurship was the most difficult challenge to overcome, as it came with a set of apprehensions, fears, doubts and a certain level of skepticism and vulnerabilities. .

What’s the biggest obstacle you’ve overcome in your own life?

Taking on huge responsibilities at an unbelievably young age, with minimal guidance and no mentor was a mountain of obstacles to overcome. Successfully overcoming these first challenges gave me this very important impetus in the right direction.

I had to break free from the imaginary mold of “perfection” to face realities and see for myself that inner happiness is more validating and satisfying than trying to live up to the definition of perfection. from someone else. We’re not here to live up to a Perfect Expectation Score Sheet. We had better discover and create our own happiness every moment of our life.

How would you describe your approach to coaching?

Human connectivity is the fundamental value on which my approach to Life Coaching is based. Each step of the personal empowerment journey is designed to the highest degree. It is a well-structured combination of scientifically proven tools and techniques based on neurolinguistic programming, life coaching processes, compassionate counseling, hypnosis and meditation.

You are also the founder of an initiative, thank you for enlightening us on this.

At various times in my personal and professional life, I have been able to give back to society in many ways where my expertise has been put to good use at no cost to those in need. Throughout 2020, especially when the pandemic forced people to give in to mental, emotional, and psychological pressures, and when sources of income dried up, I was able to provide pro business life coaching. bono to all.

I am also working to create a community of transformational coaches, thought leaders, mentors and change enablers who will offer help to those who cannot afford or access professional coaching. The foundation of this community rests on shared ideologies and a fluid forum that inspires, supports and encourages progressive thinking and the lasting transformation of human potential.

How do you make a difference in the world?

By living my greatest passion for making a meaningful difference in people’s lives, helping them make empowering decisions, creating the best version of themselves for themselves and for the greater benefit of society. The main goal is to make the world a better place through happy, confident and evolved individuals.


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