Instoried raises $ 8 million from Pritt Investment Partners and 9Unicorns

Instoried, the only AI-powered pre-post sentiment analysis tool that improves real-time content performance, has raised $ 8 million in funding from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels , Venture Catalysts Angel Fund, SOSV and a few HNIs. The funds will be used to further strengthen the technology stack, enter new geographies and expand the team and operations.

Instoried disrupts traditional content performance monitoring software, providing real-time sentiment analysis at the time of content creation to ensure performance before publication. Instoried uses OpenAI’s GPT-3 technology as well as proprietary AI developed in-house to help businesses achieve their optimal content goals. The product offering includes both assessment and content creation, some of the features being abbreviated content generation, emotional quotient analysis, grammar check, plagiarism check, headline analysis, dial tone verification and panel testing. Instoried’s tool suggests smart recommendations that create content to resonate and strike a chord with customers. This leads to driving engagement and increasing content productivity, all in real time using AI. Instoried has created web applications and APIs to help integrate the tool on any platform and sells licenses for the tool. The company has more than 120,000 users in just 2 months. Instoried has seen its customers triple lead generation and double the return on investment of content within 6 months of using the tool.

Using Bandler’s Neuro-Linguistic Programming (NLP) approach as a basis, Instoried has marked millions of lines of text with emotion and tone across all types of genres, including business, health, politics and life. social media. The startup’s team of internal linguists then annotate the text for context and semantics, providing essential human understanding of the tone from which their owner AI can learn. Simply put, the tool can analyze content of any type or length to determine if it is “good” as it will meet the content writer’s goals. When content needs to be improved to achieve these goals, Instoried provides real-time instruction to improve copying for optimal results.

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Instoried was founded in 2019 by Sharmin Ali. Sutanshu Raj joined the CTO and was subsequently co-opted as a co-founder. Sharmin is both a published author and a seasoned content creator who has founded other companies in the media industry during her career. This insider’s idea inspired his mission to help companies that have embraced content as a key driver of their marketing plan to stop “stealing blind” when it comes to predicting content success. The Instoried team has a wealth of experience in technical, product and marketing expertise.

Sharmin Ali, Founder and CEO, Instoried, said: “With all the brands selling online and the world going virtual, we have been able to identify a huge opportunity in this adversity (pandemic period) and we have grown 50 times over the past year. We are now looking at scaling up operations in the United States. This fundraising will help us get into the marketplace, build a strong team in the US, and add more product offerings to our existing portfolio. We are delighted to have Pritt Investment Partners on board this content technology journey. “

Scott Tripp, Director of Human Resources, Standards and Results at Pritt Investment Partners commented, “Pritt Investment Partners has focused on investing in companies with a strong product, a management team, a market in which to expand and a solid plan for growth and favorable returns. ‘to come up. We think we found this in Instoried and Sharmin Ali. Instoried has successfully developed an advanced technology SaaS-based platform that helps businesses and individuals create emotionally engaging content, thereby improving return on investment (ROI) of marketing efforts and campaigns. As the digital marketing industry continues to grow, we believe Instoried is well positioned with its product to take advantage of this opportunity and enter the market quickly. We are delighted and proud to be a principal investor in the business and look forward to seeing the rapid and continued growth of the business. This is just the beginning. Well done Sharmin and his team!

“Instoried with its high tech tools has ensured that it analyzes the content so that companies can reach their target audience efficiently and on time. We are quite optimistic about Instoried’s growth in the global content technology market, which is expected to reach $ 400 billion over the next two years. Sharmin and his team are well equipped to become leaders in this segment and we are excited to be a part of their growth story.” added Dr Apoorv Ranjan Sharma, Co-Founder and Director, 9Unicorns.

Instoried has already raised $ 2 million from investors such as SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital. Instoried has received constant support from Censie Capital’s investment banking partners in their fundraising journey.