Instoried raises $ 8 million in funding

Sharmin Ali, CEO and Founder, Instoried

Initiated, an AI-based pre-post sentiment analysis tool based in Bengaluru, India that improves performance of content in real time, has raised $ 8 million in funding.

The round was led by Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund, SOSV and a few HNIs.

The company intends to use the funds to further strengthen the technology stack, enter new geographies and expand the team and operations.

Founded in 2019 by Sharmin Ali, with Sutanshu Raj joined as CTO and then co-opted as co-founder, Instoried provides an AI-powered content improvement platform that predicts content performance and adapts copy to ensure audience engagement. The system uses OpenAI’s GPT-3 technology along with built-in proprietary AI to help businesses achieve their optimal content goals. The product offering includes both assessment and content creation, some of the features being abbreviated content generation, emotional quotient analysis, grammar check, plagiarism check, headline analysis, dial tone verification and panel testing. This leads to driving engagement and increasing content productivity, all in real time using AI. Instoried has created web applications and APIs to help integrate the tool on any platform and sells licenses for the tool.

Using Bandler’s Neuro-Linguistic Programming (NLP) approach as a basis, Instoried has marked millions of lines of text with emotion and tone across all types of genres, including business, health, politics, and life. social media. The startup’s team of internal linguists then annotate the text for context and semantics, providing essential human understanding of the tone from which their owner AI can learn. The tool can analyze content of any type or length to determine if it is “good” as it will meet the content writer’s goals. When content needs to be improved to achieve these goals, Instoried provides real-time instruction to improve copying for optimal results.

Instoried has already raised $ 2 million from investors such as SOSV, Artesian Investments, Mumbai Angels, 9Unicorns, Venture Catalysts, Rockstud Capital.

FinSME

10/28/2021


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