The Dubai-based fashion designer’s new clothing concept is inspired by the frequency of spiritual healings – News

Ayesha Depala on working with higher frequency tissues that energize the body

Published: Thu 2 Jun 2022, 16:10

Marking the opening of her first brick-and-mortar store with ready-to-wear pieces earlier this year, renowned Dubai-based fashion designer Ayesha Depala is set to change the face of fashion in the Middle East. . Launching her line of sustainable and ethical clothing under the store name 963 Ayesha Depala, the designer sees this as a whole new phase in her career, one that ignites through her personal journey of self-transformation and inner healing. .

Coming from a textile and artistic heritage in Kashmir, India, Depala moved to Dubai in 2001 to launch her eponymous brand which has since won several accolades. Based out of town for over 21 years now, Depala has enjoyed a tremendous career, dressing Deepika Padukone, Kareena Kapoor Khan, Sonam Kapoor, Kendall Jenner and other global celebrities.

Recalling her earliest memories of what intrigued her in the world of fashion design, Depala says, “After I graduated from high school at Lawrence School in Sanawar, I remember that I liked to dress well, but there weren’t many choices. Local brands, such as FabIndia and Anokhi, were available in the markets, but Indian designers at the time mainly worked on tailoring and tailoring. We had very little access to high-end or mainstream fashion. I spent a lot of time at the textile market and then at my tailor to create pieces for myself. This was the start of my fashion journey.

According to Depala, having the ability to change and adapt quickly is what has kept the brand thriving and alive. “As an entrepreneur, it is very important to cultivate a protean quality,” she adds. In 2022, the designer seeks to maintain the philosophy she started with, while aligning her organizational goals with her personal journey of mental and spiritual growth. “My new concept, 963 Ayesha Depala, retains the DNA of the Ayesha Depala label, maintaining the luxury and high quality of construction and textiles, offering a ready-to-wear product.”

Her new line has a resort feel, which works well for warmer climates, but what matters most to the designer is her focus on making her line of products as sustainable and eco-friendly as possible. “The line is made from natural fibers while being earth conscious, supporting biodiversity, and helping to educate our consumers about the harmful ramifications of overusing the earth’s natural resources as if they were replaceable” , explains the designer, adding that educating her consumers on the importance of slow fashion is the label’s mission going forward, “to move from the unconscious to the conscious consciousness”.

So how did the revival of the Ayesha Depala label take shape? Five years ago, Depala took a trip to Costa Rica in South America, to visit a plant medicine retreat, which initiated his journey of self-transformation. “I often use this analogy as if I were pulling the first thread of a tapestry that continues to open and unfold at its own pace thereafter. After this trip, I visited several centers and retreats and continued to learn about mental well-being,” adds Depala, who studied neurolinguistic programming (NLP) and hypnosis to learn more about mental well-being. physics of consciousness.

The journey of self-transformation has also led to a shift in her business acumen, admits the fashion designer. “Learning that we attract who we are, not what we want, has been an essential understanding of how I am as an entrepreneur. There’s also a greater sense of serenity when making business decisions, as I’ve given up the need to control the outcome instead of constantly pushing to get things done,” says the designer. “It also helped me understand my customers and staff and their needs without them having to tell me much,” she adds.

Depala’s new clothing line also draws attention to the frequency of fabrics used for clothing. Fabric with a higher frequency energizes the body, says the fashion designer, who derived the name of her new 963 collection from 963 Hertz, which “is the healing frequency in the book of numbers also known as pure miracle tones”. She further adds, “It is the frequency of crown chakra (sahasrara) activation and a connection to the higher source of humanity. My new line 963 Ayesha Depala is designed for women of all ages and ages with the intention of creating clothes to wear every day to celebrate a ceremony. The clothing line works with certified fabrics such as Ahimsa Silk, Banana, Rose Petal, Bamboo, Eucalyptus, specially developed not to kill silkworms in the manufacturing process.

The fast fashion industry is often criticized for its unsustainable growth, which is responsible for serious climate change issues. According to the BBC Smart Guide to Climate Change, the fashion industry accounts for around 8-10% of global carbon emissions and nearly 20% of wastewater. “While we have been conditioned to the idea over millennia that fashion is, in fact, fleeting, where new trends eclipse old ones and, therefore, there is a constant need for new clothes. from the planting of seeds to the final spectrum of a finished garment takes a heavy toll on the Earth’s natural resources.We are destroying the Earth’s top layer, its soil, its very microbiome that sustains life due to the excessive use of natural resources,” says Depala.

As a fashion designer and champion of sustainable fashion, Depala strives to be conscious of all that her brand consumes and wastes. “How we use the Earth’s natural resources is paramount. We do not consume plastic at all as a brand. Plastic is cheap and readily available. All the plastic ever made still exists on this planet and in our oceans, causing the seafood we eat to ingest plastic, which ends up in our bodies as microplastics,” says Depala. “As entrepreneurs and leaders, it is our responsibility to clean up our immediate environment (homes and schools) and educate today’s youth to be aware of what we consume and how we consume it. consume.”

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