The Music Seeds Artist Development Program – Winners Announced!

the seeds of music, with the support of
Auckland UNESCO City of Music and the financing of New Zealand Music Commission,
would like to congratulate the winners of a national competition offering mental coaching and wellness programs for musicians and artist development packages, valued at $1,820 each.

The two lucky winners are;

  • Mohi Allen (artist name MOHI)
  • Sarah Foley (artist name BLAKE)

This 26-week, 1:1 online coaching program aims to bridge the gap between musicians and the industry by helping to identify and establish specific, achievable career goals while focusing on the well-being and development of musicians. artists.

Each program is tailored to the musician and some of the main objectives of the program include; creating value awareness, identifying and creating support systems, nurturing a growth mindset, understanding the importance of wellness, time management, productivity skills, unpacking limiting beliefs and negative mindset, understanding challenges, building resilience and setting achievable goals as well as feedback creativity.

the seeds of music directed by Sonny Southon, was launched in April 2021 with the goal of honing musicians with the tools needed to create a successful music career. Sonny is a
Life coach with training in Small business management, Cognitive-behavioral therapy (TCC),
Neuro Linguistic Programming (NLP),
and is a E-RYT500 YACEP Advanced yoga teacher. She has 15 years of teaching experience and an insatiable interest in the science of health and wellness, having studied meditation, mindfulness and the impacts of Traumatology and mental health.

“The new business model for musicians is entrepreneurial and they no longer have to wait for a record or publishing company to sign them. Musicians can now get behind the wheel with a focused goal to generate their own income, whether from songwriting, performing, producing, indie music streaming, syncing, or licensing music. music to TV/movie/games or other recording artists”. Sonny Southon – Founder, The Music Seeds

www.aucklandcityofmusic.nz/music-seeds-giveaway/

www.themusicseeds.com / www.sonnysouthon.co.nz

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