True Religion Appoints Scott McCabe Senior Vice President of E-Commerce

LOS ANGELES – March 29, 2022 – True Religion, an iconic American denim and activewear brand, today announced the appointment of Scott McCabe as Senior Vice President, Ecommerce. He is a leading e-commerce leader with a proven track record of growing with some of the most renowned omnichannel retailers including Columbia Sportswear, Tailored Brands, Macy’s, GAP and Banana Republic.

“Scott’s incredible track record of growth, profitability and innovation will help propel True Religion’s expanding digital commerce business,” said Michael Buckley, CEO of True Religion Apparel. “His customer-centric vision, combined with extensive expertise in performance marketing, customer acquisition and retention, will be critical to True Religion’s goal of tripling online revenue and achieving 50% online penetration. e-commerce sales by 2025.”

McCabe comes to True Religion with twenty-five years of e-commerce experience. During his four-plus years at Columbia Sportswear, where e-commerce business tripled, he was responsible for continued double-digit year-over-year revenue and operating profit growth. Under his leadership, the company saw a strong 65% increase in active loyalty memberships. Additionally, it has improved customer service revenue as well as call abandonment rates through chatbot integration.

“True Religion is at a very exciting time in its almost twenty-year history as e-commerce becomes an even more important channel for the consumer,” McCabe said. “I’m excited to join Michael and the rest of the True Religion team in augmenting the incredible business transformation underway with expanded digital capabilities.”

McCabe holds a Bachelor of Science degree in Information Systems and Management from the University of Phoenix. He is certified by NLP Marin as a Master Practitioner in Neuro-Linguistic Programming as well as certified by the Coaches Training Institute as a Co-Active Coach.

Posted: March 29, 2022

Source: True Religion